SwitzerlandShape and deliver impactful communications about SAPβs sustainable business. Collaborate with the companyβs sustainability team to highlight our journey to net-zero emissions, and with the product and partner teams to demonstrate how we are helping companies around the world run more sustainably.
Aug. 2017 - Aug. 2022
SAPVice President, Communications and Sustainability - Greater China
Hong KongLed corporate communications, public affairs, sustainability and CSR activities for China, Hong Kong and Taiwan. Managed a team across the three market units to plan and execute impactful communications and corporate affairs programs for key audiences including customers, media, employees, government, partners, and analysts. Collaborated with marketing teams regionally and globally to drive b...
Hong KongResponsiblities included regional brand strategy, advertising, digital and social media marketing, market research & insights, trademark protection and sponsorships.