Years of experience: 20
MarketingBrand Marketing ManagerInfluencer Marketing ManagerMarketing Director💸 MarketingCopywriter
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Mariana's Career Path
Apr. 2022 -Present
Glamour ToolsHead Marketing e Comunicação - REVLON
São Paulo, São Paulo, BrasilResponsible for developing the marketing and communication strategy; Structuring the Direct to Consumer (D2C) and Consumer Journey process; Planning and executing marketing campaigns on digital channels, including social media, email marketing, content marketing, SEO, and SEM; Leading product development for the company; Negotiating with suppliers; Structuring and leading the customer service...
Oct. 2018 -Apr. 2022
Semente VitalCo-founder & Planning Marketing Director
São Paulo e Região, BrasilHealth & Wellbeing Startup
- Planning strategy
- Communication plan
- Digital strategy, content, campaing, sales, customer service
- Product development
- Product management
- Online training development
- Events
Jun. 2018 -Oct. 2018
Midea CarrierProduct Group Manager Home Appliances
São Paulo e Região, Brasil• Responsible for product development and category management of Home Appliacnes business sustaining global and regional strategy
• Strategy definition
• Development of category management process.
• Portfolio definition
• Communication Strategy
• Negotiation with suppliers in China including FOB, payment terms and freight with financial and supply team
• Planning and sales performance monito...