Years of experience: 17
United StatesEmail Marketing ManagerMarketing Director💸 MarketingCopywriterMarketing Analytics Manager
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Laurel's Career Path
Jun. 2022 -Present
Sunchaser DigitalOwner & Chief Storyteller
United StatesI founded and lead a full-service marketing consultancy specializing in brand storytelling, digital strategy, and customer engagement. I partner with startups and established brands to craft compelling narratives, build authentic connections, and drive sustainable growth.
Fractional CMO Leadership | Developed and executed the full-scale marketing strategy for a global digital networking and ...
Sep. 2010 -Jul. 2022
Stages Indoor CyclingGlobal Marketing & Education Director
United States, PortlandI built and executed the holistic marketing strategy that established Foundation Fitness and Stages Cycling as globally recognized industry leaders, driving 45% YOY sales growth over 12 years. By aligning marketing, education, and sales efforts and combining data-driven decision-making with creative brand storytelling, I played a pivotal role in helping the company scale from a startup to an ...
Oct. 2006 -Nov. 2009
Nautilus Inc.Commercial Marketing Manager
I played a key role in driving brand visibility, market expansion, and sales growth for Nautilus’ commercial portfolio, which included Nautilus, Bowflex, Schwinn Fitness, StairMaster, and Pearl Izumi. Through strategic marketing execution and large-scale event planning, I empowered the global commercial sales team to maximize revenue opportunities.
Executed over 100 global trade shows, posit...