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Years of experience: 18
ItalyUX/UI DesignerProduct Designer🐦 Design
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iolao's Career Path
Jul. 2018 -Present
VF CorporationHead of User Experience and Design
SwitzerlandI am currently sitting into a VF corporate role for Digital aimed to give vision and define strategies to the business (read: all the brands of the Group for both B2C and B2B) from a UX perspective. My Main area of work are an entire corporate product redesign (B2B), eCom UX design and corporate UX processes transformation.
May. 2015 -Jul. 2018
Vans a Division of VF OutdoorSenior UX Analyst
SwitzerlandIn Vans my role was mostly on UX activities and CR Optimization. At the very beginning in Vans I for the EU eCom I: UX
- optimized landing pages to make them more effective in retaining traffic by providing wireframes
- analyzed traffic data and behavioral data to improve e-commerce experience
- planned (and run) more than 30 A/B Tests, 10 of which were planned and executed by me. 20 of them ...
Jan. 2014 -May. 2015
VF CorporationTraffic and Sales Analyst
Ticino, SwitzerlandIn this position I covered several activities for 6 Brands: Napapijri, 7 For All Mankind, Eastpak, Kipling, Lee and Wrangler.
Besides providing Web Analytics insights, I also took care about GA implementation (events, enhanced e-commerce, Page Grouping, data quality), automated dashboard via Google Analytics API, and Tag Manager ownership. Together with that, I've also run several User Testin...