São Paulo, BrazilDuring this period I influenced local, LATAM and global teams to found a Content area, bringing together the Original, Editorial and Live Streaming teams. As Content team leader my objective was to optimize resources, scale content production for different channels and develop new sources of revenue.
São Paulo, BrazilI was responsible for defining and executing content strategy across multiple channels. I've used my knowledge to conceive and execute entertaining, world-class artistic content for audio and video, and then help ensure that content reaches the right channels, to the right customers - from the idea stage through post-production. I also handle business affairs, working with Marketing, Public R...
São Paulo, BrazilIn this phase of implementing the operation in Brazil, I led the Artist Marketing and Social Media areas, defined the strategy and executed the first marketing campaigns in partnership with artists, labels and distributors. Including planning and creative, media briefs and driving execution with a cross-functional team of subject matter experts. With ownership, I have already taken over the d...