• Leads sales strategy and growth plan for Amazon, Lowes.com, HomeDepot.com, Walmart.com and DTC site • Develops and manages budget and planning process for investments and growth strategy across all accounts
• Analyzes each aspect of the ecommerce funnel to develop plans, optimize conversion and drive profitable sales
• Directs all operations for total ecom business, warehouse, logistics, in...
Sproos! (bath fixtures) • Developed competitive market analysis, financial P&L plan and launch strategy for Sproos! Brand to launch on Amazon
• Created entire launch on Amazon, developed content, promotion and advertising and operations to plan for a high growth brand launch—A+, Vine reviews, Prime Day, AMS campaigns
• Managed on-going Amazon launch for 15 items, including Amazon advertising ...
Santa Barbara, California, United States• Grew Amazon total sales +62% and subscription sales by +179% in 6 months through deep analysis and focus on by developing content, revised pricing and promotion plan as well as optimized ad strategy
• Revamped a $20M Amazon business through overhauling all content, bringing on a new advertising agency, developing an optimized budget for growth as well as developed internal processes to supp...