RemoteLed the content marketing strategy for a Fortune 500 managed care organization, covering 20 state health plans and engaging 5M+ members, providers, and community partners. Delivered end-to-end content solutions aligned with organizational objectives.
Partnered with internal teams to design audience-specific campaigns. Leveraged insights to craft impactful messaging, increasing email open rate...
RemoteDirected the rebranding strategy for print and web collateral, ensuring brand standards were enforced and new content was integrated across materials. Achieved 100% alignment across teams, enhancing brand consistency and reducing design iterations by 30%.
Managed the transition of over 1,000 content assets from Magellan Health vendors to Molina Healthcare vendors, ensuring a seamless process ...