Bucharest, Romania ยท RemoteLed the development of compelling messaging for new service releases, effectively communicating their value to sales teams and channels. I collaborated with various departments to plan roles and responsibilities for successful launches. Furthermore, I equipped sales teams with marketing enablement tools. Researching the market helped me identify untapped opportunities and buyer personas for p...
Vienna, AustriaI spearheaded the development of the partner onboarding training program in collaboration with the Channel sales team and Sales Engineers. I managed ongoing partner enablement programs, coordinating and delivering new partner onboarding and certifications. Additionally, I introduced the inaugural Competitor Training Program for partners. Furthermore, I orchestrated and delivered enablement pr...
Jan. 2017 - Dec. 2020
GFI SoftwareSenior Channel and Programs Marketing Manager
RemoteCrafted and executed integrated marketing campaigns, collaborating with global channel partners and the marketing team. I oversaw the global communications program, including channel communications, and developed content for various needs such as blog posts, datasheets, whitepapers, and more. Additionally, I coordinated partner events and marketing webinars, and played a key role in designing...