RemoteI worked as an innovative and technically adept marketer to own and scale automated marketing programs across Expedia’s brands globally. As a Senior Analyst, I analyzed and optimized campaign performance against a clear set of performance goals, created and executed well-structured tests, and scaled successful strategies. Focused on improving ways for our customers to shop and book hotels acr...
RemoteHands-on analytics leader for ITC’s lifecycle marketing campaigns. Worked with complex data, measured and benchmarked campaign performance, designed and ran experiments to evaluate campaign effectiveness, and play a critical part in continuously optimizing the omni-channel campaign strategies in all stages of customer journey worldwide. Partnered closely with Marketing, Campaign Operations, a...
Responsible for providing analytical and strategic support to our Marketing products. I generated comprehensive data metrics and delivered key insights to stakeholders to optimize campaign and tactic performance. Applied relational data modeling concepts to identify key data points from various enterprise and third-party sources and normalizes the results into comprehensive data sources for r...