Years of experience: 37

A/B TestsMarket ResearchBrand AnalyticsStrategic MarketingData AnalyticsMarketing

Trust Score

Highly reliable; strong professional involvement.

70%
Breffni's Career Path
Marketing ConsultantFeb. 2019 -
Jul. 2024
CSL SeqirusMarketing Consultant
Summit, New Jersey, United StatesProvide marketing analytics and marketing support across the influenza product portfolio to accelerate brand awareness and uptake. Market Analytics -Managed 50+ primary and secondary marketing research projects to uncover underlying market and product trends delivering strategic and tactical recommendations to brand teams. Portfolio-Led multiple portfolio omni-channel initiatives across all c...
Senior Marketing ManagerJun. 2016 -
Jan. 2019
Ferring PharmaceuticalsSenior Marketing Manager
Parsippany, New Jersey, United StatesRecruited to revitalize MENOPUR, (follicle stimulation hormone) marketing. Actions. Refocused and refined the Menopur messaging, promotional, educational, and communication platforms. initiated a multi-channel personal and non-personal “surround-sound” marketing blitz campaign. Results. Menopur outpaced market and the competitor categories in sales and volume. 2018 sales increased +8% vs.2017...
Managing Director and Chief Marketing StrategistMay. 2011 -
Present
Cognisus Marketing SolutionsManaging Director and Chief Marketing Strategist
Morristown, New JerseyProviding marketing management insights and strategies to pharmaceutical companies seeking to expand market presence and/or gain market leadership. Led multiple consumer and HCP engagements in market research, strategic and tactical planning, new product launches, and product positioning: MANAGING DIRECTOR 2011 – Present Led multiple consumer and HCP engagements in market research, strategic ...

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