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Years of experience: 24
šø MarketingCopywriterBusiness OwnerBrand Marketing ManagerContent Manager
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Highly reliable; strong professional involvement.
Liz's Career Path
Nov. 2022 -Nov. 2023
Pacific LifeContent Writer, Next by Pacific Life and Hatch Labs
Jul. 2021 -Aug. 2022
Health IQMarketing Copywriter
Performance and UX strategy and copy for growth stage insurance brokerage, primarily focused on Medicare
- Led UX and lead generation copy efforts for two go-to-market digital product and app launches
- Established tone for blog content, edited submissions by freelance writers
- Conducted content analysis and developed optimization plan
- Wrote high performing demand generation and lead gener...
Mar. 2020 -Jul. 2021
WoodmenLifeSenior Digital Copywriter
Omaha, Nebraska, United StatesFull range of marketing and communications copywriting for established insurance company, with specialty in lead generation
- Crafted omnichannel demand generation and lead generation campaigns, including paid social ads, paid search ads, landing pages, emails, videos, blog posts
- Promoted from Senior Copywriter to Senior Digital Copywriter, content lead for major projects
- Optimized web an...
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