Years of experience: 12

Marketing Director💸 MarketingCopywriterBusiness OwnerUX/UI DesignerGraphic Designer

Trust Score

Highly reliable; strong professional involvement.

70%
Amanda's Career Path
Fractional Brand Director - Tullabee BabyNov. 2021 -
Aug. 2022
Altar'd StateFractional Brand Director - Tullabee Baby
Maryville, Tennessee, United States•Masterminded the strategic launch of Tullabee Baby, guiding the brand from inception to the successful opening of three upscale retail stores and an interactive online platform in under nine months. •Managed all facets of brand development, including a $800,000 website initiative and $1.5 million per retail store which ensured a consistent and compelling brand narrative across digital and ph...
Marketing DirectorDec. 2016 -
Apr. 2018
• Created all promotional materials, ensuring consistency and alignment with the brand strategy, effectively driving reader engagement and platform growth. •Ran the "In the Know" subscriber club, developing exclusive content and promotions to increase subscriber retention and loyalty. •Designed and executed comprehensive marketing campaigns across various channels, enhancing brand visibility ...
Director of Brand StrategyMar. 2016 -
Present
Liberty TypeDirector of Brand Strategy
Knoxville Metropolitan Area•Elevated Liberty Type to a prominent position within the competitive branding industry, directing a diverse and growing portfolio of over 300 projects across technology, SaaS, health and wellness, and creative sectors. •Developed and executed comprehensive brand strategies that emotionally resonated with target audiences, resulting in high client retention and engagement levels. Spearheaded ...

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