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Years of experience: 17
Content WriterCopywritingCommunication DesignerCommunity ManagerPresentation DesignerMarketing
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Gordana's Career Path
Jan. 2024 -Present
NestléSEE Brand Manager NESCAFE Pure Soluble Coffee & NESCAFE GOLD pillar lead for South East Market
Belgrade, SerbiaLeading brand marketing activities for NESCAFE CLASSIC & NESCAFE GOLD. Responsible for leading all projects, launches, re-launches, new product development, brand communication plans, etc. for NESCAFE Gold pillar in South East Market region.
Additional role: SEE Portfolio Manager for total COFFEE Business
Feb. 2021 -Jan. 2024
NestléBrand Manager - NESCAFÉ Pure Soluble Coffee & SEM Lead NESCAFÉ Mainstream Variants
SerbiaManaging all projects for NESCAFE Mainstream (Crema, Black Roast, Strong and Mild) in the South East Market. Implementation and cascading of all ZONE-level projects to local markets - campaigns, communications, new launches.
The main responsibilities: 1. Preparation of marketing strategy and integrated commercial planning for given category and country (MBS/ ICP – Adriatic NORTH HUB markets);...
Mar. 2018 -Feb. 2021
NestléBrand Manager & CCSD Specialist - Nestlé Nutrition
Belgrade, SerbiaThe main responsibilities: - Preparation of marketing and trade marketing strategy and integrated commercial planning for given category and country (all Adriatic in 2018 and Adriatic South Hub in 2019, 2020)
- Consumer expert for strategic brand; Actively participates in category development, all in line with SBU (Strategic Business Unit) guidelines; takes care of brand representation
- Sugg...