Years of experience: 17

Communications and MediaGrowth MarketingStrategy and Product growthProject CoordinatorData Entry SpecialistTyping Specialist

Trust Score

Exceptionally trusted; proven professional excellence.

80%
Veronica's Career Path
Senior Digital Optimisation ManagerJun. 2023 -
Present
Indicia WorldwideSenior Digital Optimisation Manager
Madrid, Community of Madrid, SpainAs a Senior Digital Optimization manager, I lead the agency's Performance Optimization team, driving impactful strategies for our global B2B and B2C clients. My role encompasses leading a multidisciplinary team of optimizers, analysts, designers, and optimization developers to enhance digital experiences and maximize conversion rates and ROI across various industries and markets. - Team leade...
Global Head of GrowthMay. 2022 -
May. 2023
asistensiGlobal Head of Growth
Madrid- Responsible for Asistensi’s global growth and leading the Demand Generation global team with a focus on overall revenue-growth. - Launched 5 new markets in Latin America and Southeast Asia: Dominican Republic, Mexico, Honduras, Guatemala and the Philippines. - Developed Go-to-market, performance marketing, SEO, affiliates marketing, partnerships, and other growth strategies for each market,...
CRO & Experimentation ManagerAug. 2021 -
Apr. 2022
asistensiCRO & Experimentation Manager
Madrid- Lead Asistensi's data measurement, optimisation, and personalization strategy. - Developed an experimentation framework and led a CRO program, increasing website conversion rate by 40%. - Conducted A/B tests and analysed data to identify and implement improvements to promotional landing pages, resulting in a 25% increase in conversion rates. - Collaborated with UX/UI designers and developer...

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