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Years of experience: 12
Email Marketing ManagerGrowth HackerDigital Ads Manager💸 MarketingMarketing DirectorHead of Growth
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Luís Felipe's Career Path
Jun. 2023 -Present
Coala Health TechSr. Growth Marketing Analyst
Rio de Janeiro, Brasil• Growth Marketing Strategies: Developed and implemented growth marketing strategies, including paid media, SEO, inbound/outbound marketing, and CRM.
• Lead Acquisition Journey: Led the lead acquisition strategy through online events, reducing cost per lead by over 95% and increasing conversion rates by 8%.
• SEO Strategy: Developed an SEO strategy resulting in a 128% increase in organic traf...
Feb. 2023 -May. 2023
Grupo SOMASr. Marketing Specialist | Paid Media
Rio de Janeiro, Brazil• Market Introduction: Introduced the Brazilian brand FARM Rio to U.S. and European markets, managing comprehensive full-funnel strategies to build brand awareness, share of voice, share of search, and consideration.
• Channel Management: Managed planning and operation of key channels, achieving campaign profitability and targets for revenue, sessions, and impressions.
• Significant Projects:...
Nov. 2021 -Feb. 2023
americanas s.a.Sr. Growth Analyst | Paid Media
Rio de Janeiro, Brasil• Paid Media Strategy: Developed and optimized paid media strategies, managing budgets and collaborating with cross-functional teams in SEO, branding, inbound, and partnerships.
• Performance Improvement: Achieved a 20% higher ROAS and a 60% reduction in CPA, improving user activation time.
• Reporting and Insights: Created comprehensive performance reports providing valuable insights and act...