Years of experience: 24

MarketingEmail Marketing ManagerDigital Ads ManagerMarketing Director💸 MarketingCRM manager

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Christine's Career Path
Marketing Strategy DirectorApr. 2024 -
Present
Intelligent DemandMarketing Strategy Director
Wimberley, Texas, United StatesDrive B2B client – and agency - revenue growth via recommending, executing, measuring and optimizing full-funnel integrated growth plays. • From developing foundational ICPs, messaging, buyer/user journeys and content strategy to operationalizing that through cross-functional teams and expertise, I help clients generate marketing-attributed revenue and meet defined objectives from an integrat...
CMO | Emerging Tech | Product Owner | Growth MarketerOct. 2022 -
Nov. 2023
Swan CloudCMO | Emerging Tech | Product Owner | Growth Marketer
Austin, Texas, United States- Authored a strategic GTM plan that transformed a Web3 multi-product/brand/domain project into an exceptional customer experience and revenue-generating MVP, supported by tailored messaging, content, and initiatives to meet KPIs. - Created and executed a comprehensive, multi-layered user acquisition program encompassing community engagement, joint partner initiatives, influencer communicatio...
Director of Product Marketing | Voice of the Customer | Product LeadershipSep. 2020 -
Sep. 2022
StorjDirector of Product Marketing | Voice of the Customer | Product Leadership
Austin, Texas Metropolitan AreaDeveloped research-driven ICPs, positioning, messaging and journeys to fuel impactful and consistent content and programs to launch and grow a new category - decentralized cloud storage. - Drove thousands of leads, new accounts, conversions and MAUs through the creation, placement and engagement of multi-funnel buyer and user content from awareness through selection, usage and advocacy. - Inc...