Years of experience: 12
Marketing DirectorBusiness AnalystConsultingMarketingGrowth HackerDigital Ads Manager
Trust Score
Exceptionally trusted; proven professional excellence.
Federico's Career Path
Jan. 2022 -Present
Viví MarketingPerformance Team Leader
Buenos Aires, Argentina🏆 Published Success Stories: 3 in Meta for Business, 2 in Google Ads
🏆 Achieved Google Partner Premier Certification in 2024 ✅ Lead a high-performance team of up to 6 specialists and strategists in Performance and Paid Media, focusing on client growth and profitability as well as the development of the department.
✅ Coordinate strategic planning for key accounts and collaborate cross-functi...
Jan. 2021 -Dec. 2021
Viví MarketingPerformance Marketing Strategist
Buenos Aires, Argentina✅ Planned and executed full-funnel strategies for e-commerce and lead generation, aligned with clients' profitability and growth objectives.
✅ Developed business forecasts based on profitability and growth targets, optimizing resources and maximizing results.
✅ Implemented and managed campaigns on Google Ads, Meta Ads, LinkedIn Ads, and retargeting platforms, with budgets up to $150,000 month...
Jul. 2018 -Dec. 2020
yourfansPerformance Funnels Strategist
Berlin, Germany & Remote• Creation, implementation and improvement of Performance Sales Funnels including customer journey analysis.
• Implementing A/B testing & ROI optimization including audiences, offers, formats and creatives.
• Planning, analyse and implementation of Facebook Ads campaigns.
• Use of data-driven audiences to grow user base and traffic.
• Propose and design performance-oriented Landing Pages focu...