Years of experience: 21
Email Marketing ManagerGrowth HackerDigital Ads Manager💸 MarketingMarketing DirectorMarketing Analytics Manager
Trust Score
Highly reliable; strong professional involvement.
Finhas's Career Path
Feb. 2024 -Present
Propel HoldingsDirector, Customer Acquisition Marketing
Toronto, Ontario, Canada• Driving over USD 3.5MM in monthly new business revenues from Paid Search and Paid Social campaigns by ensuring that the budget is constantly optimized and continues to deliver an efficient ROI.
• Led the RFP and onboarding, and currently leading the execution of the Salesforce Marketing Cloud automation solution that is driving increased efficiency and provides a better customer experience ...
Feb. 2021 -Feb. 2024
Propel HoldingsSenior Marketing Manager
Toronto, Ontario, CanadaLeading the direct marketing acquisition initiatives that focus on driving customers directly to the website through digital marketing, SEO, email marketing, direct mail, affiliates and offline marketing. Achievements
• Since joining the company, the % of new business originating from direct channels has increased from <10% to >30% by expanding the various marketing channels used to drive new...
Apr. 2020 -Jan. 2021
HSBCMarketing Manager, Digital Acquisition (Contract)
Toronto, Ontario, CanadaLed the digital acquisition marketing programs for various products and the Data Management Platform (DMP) strategy for the bank. Achievements
1. Revamped the DMP segment usage on various product campaigns that helped drive over a 15% decrease in the cost per marketing response from their digital advertising 2. Developed a detailed monitoring system to track the performance of the DMP segment...