Years of experience: 8

Content WriterCopywritingGrowth HackerCRM managerAffiliate MarketingMarketing Director

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Lee's Career Path
Creative Strategist (Google AdMob)Aug. 2025 -
Oct. 2025
Ladder.ioCreative Strategist (Google AdMob)
Translated Google AdMob’s ad tech into human language for developers across APAC and EMEA. Built campaigns that balanced hard metrics with real storytelling - driving growth where most saw barriers.
Creative Strategist, Google AdMobAug. 2025 -
Present
Ladder.ioCreative Strategist, Google AdMob
Lead creative strategy and messaging for Google AdMob, supporting global campaigns that drive mobile app growth and developer engagement. Partner directly with Google product and marketing teams to translate complex ad tech into clear, compelling narratives. Develop creative frameworks, ad copy, and campaign concepts that balance performance goals with human-centered storytelling. Provide str...
Lead Copywriter (Agency Accounts)Aug. 2024 -
Aug. 2025
Ladder.ioLead Copywriter (Agency Accounts)
Wrote conversion-focused copy for global tech and SaaS brands, turning complex products into clear, compelling messages. Learned early that clarity beats complexity - a principle that led to my work with Google AdMob.

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