Taipei City, Taiwan• Orchestrate content marketing strategies for ASUS & Republic of Gamers (ROG) global brands and sub-brands, across 15 product lines and 14 platforms. Increasing content volume by 200% and engagement by 125%, while staying within budgetary constraints.
• Mentor and guide junior team members to enhance project delivery efficiency, resulting in a 15% improvement in timelines. Fostering seamless...
Taipei City, Taiwan• Produced compelling social-first content and leveraged analytics social tools to drive a 19% increase in engagement metrics and a 15% expansion in audience reach.
• Implemented proactive protocols to mitigate the impact of social media crises, resulting in a 25% reduction in negative feedback effects on brand perception.
• Maintained a team content calendar, ensuring a 95% adherence to post...
Mar. 2015 - Jul. 2017
Grupo TerraSocial Marketing & Communications Officer
Tegucigalpa, Honduras• Conceptualized and executed high-impact digital marketing strategies, garnering recognition from "Strategy and Business" Magazine, prominent figures in Central American and Caribbean marketing.
• Delivered a data-driven thesis focused on enhancing the regional digital communication strategy, leading to a notable 47% surge in key performance indicators across diverse digital marketing domain...