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Years of experience: 12
Growth Hacker🔥 Startup Founder💸 MarketingDigital Ads ManagerMarketing Analytics ManagerProduct Consultant
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Highly reliable; strong professional involvement.
Rafael's Career Path
Jan. 2023 -Present
Rkopko | Consultoria em Performance MarketingDigital Marketing | Performance & Growth
Consultoria especializada em Marketing Digital Data-Driven, utilizando métodos ágeis e ferramentas como Python e SQL para otimização de canais de marketing
Nov. 2021 -Dec. 2022
VakinhaHead of Growth
Head of the Performance and Growth area, managing a team that works in channels (Paid Media, SEO and CRM) with a focus on generating results within the established KPIs of business success, in addition to working together with the Product team to carry out tests that increase conversion. In parallel, I also develop the processes of new businesses, using methodology for the generation of New P...
Nov. 2018 -Oct. 2020
Zé DeliveryGrowth | Acquisition PM
Acquisition Project Manager, leading the squad with the goal of bringing new users to Zé Delivery with digital marketing strategies. Within the theme, the focus was on using data to optimize media, allowing for investment scaling with controlled CAC; with a strong focus on developing Attribution and Incrementality studies and methodologies.