Chicago, Illinois, United StatesICAway (pronounced as I-See-A-Way) is a holistic educational, career, and personal development consulting company that specializes in empowering international students to overcome job search challenges. Through expert guidance in networking, career branding, and self-advocacy, we equip international students with the tools to confidently navigate their career paths and emerge as successful co...
Chicago, Illinois, United States• Created corporate brand guidelines to create a company identity and built a company portfolio website generating 200 monthly viewers
• Oversaw the strategic allocation of the marketing budget, implementing monthly optimizations to enhance campaign efficiency and maximize performance
• Developed an intuitive descriptive analytics dashboard to effectively communicate business performance metr...
• Extracted valuable insights from quarterly and annual market research using syndicated data to gain a competitive advantage
• Orchestrated product and service bundling strategies, resulting in a notable 13% increase in sales
• Pioneered a customer loyalty program, elevating the retention rate from 15% to 28% and driving higher customer sales
• Utilized 13 years of sales data to implement a ...