Years of experience: 19

Brand ManagementCampaign ManagementStrategic MarketingMarketing DirectorContent ManagerCommunications Manager

Trust Score

Exceptionally trusted; proven professional excellence.

80%
Afrah's Career Path
Regional Director of OperationsFeb. 2024 -
Feb. 2025
Digital DirActionRegional Director of Operations
Dubai, United Arab Emirates🌍 Boston | Toronto | Lisbon | Dubai | Lahore • Lead strategic operations across five international offices, aligning regional and global teams. • Develop and execute integrated marketing campaigns across multiple markets. • Oversee process optimization, performance reporting, and vendor coordination. • Direct content strategies across digital platforms to support campaign goals. • Collaborat...
Associate Account Director & Project ManagerFeb. 2022 -
Feb. 2024
Create GroupAssociate Account Director & Project Manager
Dubai, United Arab Emirates• Led strategy and content for major Dubai and Abu Dhabi initiatives including Dubai Holding, Meraas, Dubai Fitness Challenge, and Ewaa – Abu Dhabi Center for Sheltering and Humanitarian Care. • Managed team operations and client servicing from ideation to execution across digital platforms. • Built campaign timelines and handled live community engagement across key government-led initiatives...
Associate Account DirectorMar. 2020 -
Dec. 2020
House of CommsAssociate Account Director
United Arab Emirates• Spearheaded content and social strategy for Emarat (Oil & Gas). • Delivered corporate campaign messaging and public outreach programs.

Afrah's Posts

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    About

    • 16+ years in bilingual marketing strategy • Expertise in Arabic–English brand development • International market experience • Campaign crafting to grow audiences • Keen on sharing insights and collaboration

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    Cases & Experiences

    • Led strategy for Nutella, Coca-Cola, Mercedes-Benz • Launched Nutella’s Instagram to 160K followers • Achieved 1.3M engagements in 7 months • Executed campaigns for FMCG and government • Reached millions across the Middle East

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    Work Order

    • Develop bilingual marketing strategies • Craft content for Middle Eastern audiences • Boost social media presence and engagement • Advise on cross-cultural communication • Consult on brand positioning and growth

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    How to contact

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