Bucharest, RomaniaMy scope focuses on optimizing supply-side operations, enabling Sense8 clients, media agencies and advertisers, to build durable relationships with publishers and access quality inventory in a data-driven approach.
• Mapped local publishers’ market, establishing inventory and delivery capabilities and negotiating deals, driving better client relationships
• Succeeding in growing relationships...
Joining PRO TV, Romania's leading television network, part of CME, a PPF Group company, has presented with the huge opportunity to explore the sell side of the digital media advertising. • Building a durable and consistent programmatic sales strategy to drive revenue growth, exceeding YoY budget targets • Implement yield management strategies with the goal of maximizing advertising revenues
•...
Avandor is a big data consumer profiling platform for the connected digital ecosystem. A complex stack of products like Google Marketing Platform that included a Demand Side Platform (DSP), a Data Management Platform (DMP), an adserver and a Supply Side Platform (SSP).
It was an innovative solution for 2014, at the dawn of data driven advertising. Building the business from scratch my role in...