Years of experience: 13
United StatesCommunity Manager💸 MarketingEvent Producer
Trust Score
Highly reliable; strong professional involvement.
Laura's Career Path
Sep. 2020 -Present
WW / WeightWatchersDirector of Digital Community
New York City Metropolitan AreaCommunity is a key differentiator for WeightWatchers and central to our core offering. When I started my role, I was the first digital community hire at the organization. I established community as a practice, working strategically across the organization to elevate the impact of our community platform, analytics practices, and programming, all to drive member retention and business growth. S...
Aug. 2018 -Oct. 2019
7 CupsDirector of Community Development (company size > 40 employees)
Greater New York City Area• Responsible for all member operations, user safety and community strategy, including leading, hiring, and managing a team of 15. • Owner of user growth KPIs, and oversaw strategy for growing members from 500 to over 1 million monthly active users between 2013 and 2019. • Oversaw the integration, engagement, and retention of new whitelabel and enterprise partners onto the platform. • Built u...
Jan. 2014 -Aug. 2018
7 CupsDirector of Community Development (company size < 10 employees)
Greater New York City Area• Worked cross-functionally to conceive and launch new product features aimed at improving user engagement, retention, and growth, by ensuring successful design, development, and deployment.
• Built robust superuser program from the ground up. At its peak, the program had over 1000 members working across multiple verticals including, chatroom programming and moderation, forum programming and ...