Years of experience: 4

Digital Ads ManagerHead of Growth💸 MarketingBusiness OwnerMarketing Analytics Manager👍 Sales & BizDev

Trust Score

Highly reliable; strong professional involvement.

70%
Maria's Career Path
Growth Media SeniorApr. 2024 -
Present
ZmesGrowth Media Senior
São Paulo, São Paulo, BrasilContinuing with the Largest Cleaning CPG in Brazil, my scope changed for: - Management of the retail media team - Planning promotional mechanics and media formats for retailers - Responsible for achieving sales and growth targets - Planning to boost sales for detractor products or lines - Monitoring with the client's sales and trade team - Defining creative strategies - Marketing planning and...
Growth Media PlenoApr. 2023 -
May. 2024
ZmesGrowth Media Pleno
São Paulo, São Paulo, BrasilMarketing consultancy where I was part of a multidisciplinary team (BI, consulting, media, creative, CRM) exclusively working with the Largest Cleaning CPG in Brazil, my scope included: - Structuring project processes - Restructuring digital media planning of the brand - Managing Upper funnel campaigns - Managing media operations and campaigns (Meta Ads, TikTok Ads, Pinterest Ads, Google Ads,...
Analista de Mídia Júnior (Ex Blinks)Jan. 2023 -
Apr. 2023
EssenceMediacom BRAnalista de Mídia Júnior (Ex Blinks)
São Paulo, São Paulo, BrasilAgency focused on digital media where I exclusively assisted the largest automotive group in Brazil as an analyst, my main responsibilities were: - Managing the operation and running full-funnel campaigns on Meta Ads, TikTok Ads, Pinterest Ads, - Twitter Ads, and Google Ads platforms - Developing the media plan - Executive reports of campaigns and commercial actions - Coordinating meetings wi...

Maria's Posts

  • How I can help you

    I provide actionable tips to enhance results on Facebook, TikTok, and Google. I develop tailored strategies based on market analysis, outlining steps and expected outcomes. My experience includes optimizing a CPG company's digital marketing, saving nearly $10M in media efficiency within a year and achieving a 21% better ROI through innovative retail media strategies.

  • People I am looking for

    I seek clients who are: - Open to experimentation and eager for change - Interested in restructuring or launching new business units - From CPG, automotive, personal care sectors - Technology-focused or pursuing ambitious goals

  • Experience & Cases

    Key Achievements: - Restructured a CPG digital marketing department, saving $10M in media costs - Led retail media team, achieving a 21% better ROI - Structured a new business unit, resulting in 17% higher revenue and 14% higher ROI Previous Clients: - Ypê, Flor de Ypê, Fiat, Jeep, Ram, Peugeot, Citroen

  • How to contact

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