Shanghai, China · On-site• Product manager of a flash sale channel. Performed product function iteration, product data analyzing, promotional merchandise investment and promotional marketing activities.
o Wrote PRDs and worked with engineering, design, and marketing to deliver a new front page and back-end system.
o Gathered user feedback via A/B testing, surveys, user testing, and interviews, integrating insights in...
Shanghai, China · On-site•Managed the credit card feature on the mobile app, overseeing account management and bill payment functionalities.
•Launched the company’s first credit card community from inception, enhancing user retention by 10% -MAU and visit frequency.
oDeveloped initial PRDs, conducted research on online forums, and supervised policies, successfully launching in 6 months.
oEstablished content rules and...
Shanghai, China · On-site•Successfully anticipated an emerging trend, leading to a campaign that garnered millions of views within two weeks.
--Employed 5W model for in-depth data analysis of trending content , identifying key characteristics such as creator demographics, video attributes, and optimal timing for content release. Conducted case study tracing the evolution of a trending topic from inception, pinpointin...