Years of experience: 21

ItalyExecutive CoachLife CoachingProfessor🐦 Design🧨 Consulting

Trusted by top professionals

  • DT
    Darren Teruel
    Copy Supervisor @Imre
    Verified
    Charla introduced me to the world of copywriting. I’ve followed her at different big name companies and brands. In the beginning, I reported directly to her at Diesel, and eventually, I reported to a ...
  • PW
    Pauline Westman
    Global Channel Marketing Manager DTC @GANT AB
    Verified
    I had the pleasure of working with Charla Caponi, an inspiring leader with a wealth of experience. Charla is not only a great strategist but also exceptional at establishing effective processes. Her a...
  • Gregory Cucchissi
    Senior Manager, Global Social Media @Pierce Group
    Verified
    I was fortunate to have had the chance to work with Charla at GANT while she was the Director of Concept to Consumer in the Global Brand department. As a former freelancer who had recently joined th...
  • PW
    Paul Witt
    CXO @Wittmore
    Verified
    Charla Caponi is one the best Brand Marketing Leaders in the industry. She has a wealth of knowledge in the B2C and B2B spaces that keeps Brands and Retailers up to par in their current marketing com...
  • BR
    Bridget Russo
    SVP Marketing @Outbound Hotels
    Verified
    Charla Caponi, with whom I had the pleasure of working at Diesel Jeans. During her tenure, Charla consistently demonstrated an exceptional level of professionalism, dedication, and skill. Charla work...
  • Marco Gheller
    Global Marketing Manager @Sisley
    Verified
    I was lucky to meet Charla early on in my career in Marketing, more than ten years ago, while we both worked at Diesel. In that brief period it became quickly clear to me that she had everything a Ma...
  • Mirko Rizzetto
    Marketing Manager @STIGA
    Verified
    Charla has been my boss during my time working for Diesel. She's been more than a boss, a true inspiring person that coached me greatly in that period of my professional career. She is very professio...

Trust Score

Exceptionally trusted; proven professional excellence.

90%
Charla's Career Path
Global Director, Concept to ConsumerFeb. 2023 -
Feb. 2024
GANTGlobal Director, Concept to Consumer
HybridPromoted to set the Global Brand and Channel Marketing Strategies from the concept phase to the consumer execution for Retail, e-commerce, wholesale, sustainability, and Licenses. ► Introducing a new approach to GTM and IMC incorporating analytics to create impact across the brand and commercial growth strategies. ► Evolving GANT ‘s Global Brand and Sustainability Platform into a viable long-...
Global Head of Channel Marketing Feb. 2022 -
Feb. 2023
GANTGlobal Head of Channel Marketing
HybridHired to drive the Go-To-Market process, leading integration with distribution channels and products, supporting overall strategic brand strategies, and tailoring these strategies to market the precise products at the right time and place for the target consumer. ► Co-developed the marketing strategy for the business from brief, through range launch for assigned categories to implementation. ...
Global Vice President, Brand, Content & CommunityJun. 2020 -
Mar. 2022
Canada GooseGlobal Vice President, Brand, Content & Community
Toronto, Ontario, Canada · On-siteLed and inspired a diverse team of 30 to develop brand marketing, creative, and community strategies aligned to the brand vision, corporate values, and seasonal go-to-market priorities. Pioneered a new way of thinking about integrated marketing while incorporating analytics to create impact across the brand and commercial growth strategies. ► Introduced consumer segmentation and brand guidanc...