Years of experience: 21
ItalyExecutive CoachLife CoachingProfessor🐦 Design🧨 Consulting
Trusted by top professionals
Trust Score
Exceptionally trusted; proven professional excellence.
Charla's Career Path
Feb. 2023 -Feb. 2024
GANTGlobal Director, Concept to Consumer
HybridPromoted to set the Global Brand and Channel Marketing Strategies from the concept phase to the consumer execution for Retail, e-commerce, wholesale, sustainability, and Licenses. ► Introducing a new approach to GTM and IMC incorporating analytics to create impact across the brand and commercial growth strategies. ► Evolving GANT ‘s Global Brand and Sustainability Platform into a viable long-...
Feb. 2022 -Feb. 2023
GANTGlobal Head of Channel Marketing
HybridHired to drive the Go-To-Market process, leading integration with distribution channels and products, supporting overall strategic brand strategies, and tailoring these strategies to market the precise products at the right time and place for the target consumer. ► Co-developed the marketing strategy for the business from brief, through range launch for assigned categories to implementation. ...
Jun. 2020 -Mar. 2022
Canada GooseGlobal Vice President, Brand, Content & Community
Toronto, Ontario, Canada · On-siteLed and inspired a diverse team of 30 to develop brand marketing, creative, and community strategies aligned to the brand vision, corporate values, and seasonal go-to-market priorities. Pioneered a new way of thinking about integrated marketing while incorporating analytics to create impact across the brand and commercial growth strategies. ► Introduced consumer segmentation and brand guidanc...