From Barcelona to the WorldCreation of brand and communication strategies with creative vision and high impact on brand equity and business. Co-creation with Senior Managers and Exec Creative Directors to define brands and creative campaigns with purpose. Clients/achievements:
Cupra/Seat Brand Strategy, Brand/Comms Strategy for CRG (Center of Genomic Regulation), Brand and Comms strategy BBDO/Proximity, Brand and innov...
Barcelona Area, SpainStrategy direction for SEAT and CUPRA brands. Building a human and creative point of view in a rational industry. Definition of the transition of the car portfolio towards the hybrid and electric market (SEAT Mii, SEAT Mo, SEAT Norway, SEAT/CUPRA Born and CUPRA in China). Clients/achievements:
Launched integrated campaigns at a global level and music hub SEAT & Primavera Sound.
Led internatio...
From Barcelona to the WorldDirecting an international and multicultural network of senior talent in strategy and creativity to bring support to marketing teams and international advertising agencies.
Building strategic and creative processes for brand transformation. Clients/achievements:
Strategic support in communication and innovation to consolidate the leading position of Jack Daniel’s at a global level. Premiumisa...