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Years of experience: 15
Italy💸 MarketingCreative ProducerFilm Editor💼 C-level ExecutiveGraphic Designer
Trust Score
Highly reliable; strong professional involvement.
Guilherme's Career Path
Jun. 2022 -Present
Benetton GroupSisley Global Creative Lead
Treviso, Veneto, ItalyResponsible for the creative revamp of the Sisley Brand and lead the definition of the brand image across all touchpoints.
Starting from the brand’s vast heritage, pinpoint the relevant creative foundation to make it resonant for a younger target consumer, while maintaining it aligned with what made it successful in the past.
Direct and oversee all creative projects, from physical showroom co...
Jul. 2021 -Jun. 2022
Benetton GroupImage & Creative Consultant, Sisley
Treviso, Veneto, ItalyConsulted the Managing Director on Sisley's global image revamp, researching and setting the bases for the brand's relaunch.
Apr. 2020 -Jul. 2021
FabricaArt Director
Treviso, Veneto, ItalyAfter a fruitful residency at Fabrica Research Center, involvement on a full-time basis in several projects brought forward by the Center. Focusing mostly on creative projects for the parent company Benetton, but with occasional collaborations with outside corporations, developed visual campaigns spanning video, photography and digital content.