Years of experience: 18
💸 MarketingBusiness Owner💼 C-level Executive👍 Sales & BizDev🐦 Design🧨 Consulting
Trust Score
Highly reliable; strong professional involvement.
Manuel's Career Path
Jan. 2024 -Present
ETracHead of Digital Media
Mexico City Metropolitan Area · On-siteI oversee digital media strategy for Burger King/ Restaurant Brands International. ensure our clients receive effective, data-driven marketing strategies with a holistic approach. We propose, implement, and continuously measure these strategies to ensure our clients' success. I oversee digital media strategy for Burger King and Restaurant Brands International.
Feb. 2022 -Apr. 2023
CinépolisDirector Comercial Cinépolis Media
Ciudad de México, MéxicoHead of a multi-platform advertising sales team supporting 450 cinema complexes, 4,900 screens, a 7M-user website, and a 30M-user social network. Developed the first programmatic cinema ad sales platform, revitalizing cinema as a flexible, measurable, and segmented high-impact medium. Acquired over 50 new clients in 6 months, generating $200M MXP.
May. 2020 -Aug. 2021
Forbes MéxicoCommercial VP
Mexico City Metropolitan AreaHead of the multi-platform marketing and sales team, responsible for developing flexible and effective B2B digital strategies for six leading brands: Forbes (Mexico, LATAM & Colombia), Robb Report, Food & Wine, InStyle, and TheHappening.com. Restructured the commercial and marketing offerings to focus on dynamic platforms, developed a digital lead generation funnel resulting in 26% more new c...