Years of experience: 21

MexicoMarketingCommunications ManagerSMM ManagerCommunity ManagerBrand Marketing Manager

Trust Score

Exceptionally trusted; proven professional excellence.

80%
Erika's Career Path
Independent Marketing Consultant and Brand Strategy SpecialistAug. 2024 -
Present
FreelanceIndependent Marketing Consultant and Brand Strategy Specialist
Senior Program ManagerMay. 2022 -
Jul. 2024
AB InBevSenior Program Manager
Mexico City, Mexico- Developed, executed, and supervised digital products for Grupo Modelo brands marketing strategies, aligning with corporate objectives. - Managed and analyzed key KPIs including DGP (Digital Guiding Principles), data collection, and enrichment for the continuous optimization of digital strategies. - Efficient administration of the budget for digital product strategies. Implemented processes ...
MarTech Lead - Middle Americas ZoneMar. 2020 -
Apr. 2022
Anheuser-Busch InBevMarTech Lead - Middle Americas Zone
Mexico City, Mexico- Provided advanced technologies to facilitate the achievement of strategic objectives in Marketing and Business Intelligence throughout Middle Americas Zone, covering countries like Mexico, Colombia, Peru, Ecuador, Honduras, El Salvador, Panama, Guatemala, and the Dominican Republic, for: · Social Media Management (publishing, listening & responding). · Business Insights and data visualizati...