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Years of experience: 26
Digital Ads Manager💸 MarketingMarketing DirectorMBAMarketing Analytics Manager💼 C-level Executive
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Exceptionally trusted; proven professional excellence.
Lynda's Career Path
May. 2019 -Jun. 2024
Excelsior UniversityExecutive Director of Strategic Marketing
Strategic Leadership & Brand Management: Developed and oversaw brand strategy, ensuring alignment across academics, student activities, and support services.
Led cross-functional teams to refine brand messaging and elevate the institution's image.
Enrollment Growth & Marketing Optimization: Collaboratively designed and executed integrated marketing & enrollment strategies across print, digita...
Apr. 2018 -May. 2019
Excelsior CollegeDirector of Strategic Marketing
Albany, New York Area
Aug. 2016 -May. 2019
Excelsior CollegeSr. Marketing Manager
Data-Driven Program Marketing & Growth: Leveraged data insights from surveys, campaigns, and market research to develop targeted marketing initiatives for over 40 academic programs and certificates.
Increased student inquiry pipeline by 18% and enrollment conversion by 6% within two quarters through a data-driven blend of paid, organic marketing, and collaboration with admissions.
Strategic P...