Years of experience: 24

MarketingC-level ExecutiveConsultingMarketing Director💸 MarketingBusiness Analyst

Trust Score

Exceptionally trusted; proven professional excellence.

80%
Rene's Career Path
Strategy DirectorJul. 2023 -
Dec. 2023
MarcusThomasLLCStrategy Director
Cleveland, Seattle, SantiagoWorking across multiple accounts as well as new business.
SVP, InsightsMar. 2020 -
Oct. 2021
Maru/MatchboxSVP, Insights
Global
VP, Cultural StrategyDec. 2016 -
Aug. 2018
sparks & honeyVP, Cultural Strategy
sparks & honey is the first and best cultural intelligence consultancy helping organizations understand explosive and immediate cultural shifts. Created the Cultural Relevancy Index, as well as Cultural Roadmap, both firsts for sparks & honey and McDonald's. Led the cultural strategy group and work alongside partners from CM, DDB, Alma, and Burrell. Award-winning and business growth ideas lik...

Rene's Posts

  • How I can help you

    Receive actionable insights on strengthening your brand and product positioning. Review your current brand platform and competitive landscape to identify unique opportunities.

  • People I am looking for

    Ideal Clients: - McCafe: Developed a 5-year flavor strategy - FinTech Startup: Crafted brand positioning and online community - Mountain Dew: Refined positioning for younger audiences

  • Experience & Cases

    Achievements: - McDonald's: Launched new chicken tenders, leading to high demand - Clients: Served businesses of all sizes, from start-ups to established brands

  • How to contact

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  • How I can help you

    Analyze your brand and competitors to identify unique opportunities. Conduct a comprehensive review of branding, market, competitors, and KPIs. Provide top 5 strategic suggestions to enhance and differentiate your branding platform.

  • People I am looking for

    Seeking partnerships with brands like Southwest Airlines, McDonald's, Mountain Dew, and P&G. Open to collaborations with both new and established brands that aim for innovative and standout market positions.

  • Experience & Cases

    Strategized 'Bags Fly Free' for SWA, boosting revenue by $900M. Led McDonald's chicken tenders campaign, causing stock shortages. Revitalized Mountain Dew's image for young men. Love working with all brand sizes, from start-ups to giants.

  • How to contact

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