Years of experience: 17

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Natasha's Career Path
Senior Manager, Digital Conversion OptimizationNov. 2017 -
Present
RBCSenior Manager, Digital Conversion Optimization
Toronto, Canada Area- Optimizing digital marketing campaign pages, email and banner ads, leveraging GA data analysis, industry trends and digital marketing best practices. Measure and report performance of campaigns; assess the digital campaigns against business goals - return on investment (ROI) and key performance indicators (KPIs) - Utilize AB testing tools, targeting & personalization, machine learning data ...
Senior UX/UI DesignerSep. 2014 -
Present
RBCSenior UX/UI Designer
Toronto, Canada Area-Build interaction and visual designs working closely with product owners while adhering to strict brand requirements. -Design efficient customer experiences that the developers can execute
Web DesignerOct. 2013 -
Sep. 2014
Toronto, Canada Area- Designed modern and responsive website and campaign pages that increased user engagement - Created custom graphics, logos, and illustrations to enhance web aesthetic - Worked with developers to optimized website and campaign pages for mobile devices, ensuring a seamless cross-platform experience

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