Stuttgart, Baden-Württemberg, GermanyLeading and driving integrated marketing and communications strategy and plans for key European Markets including Germany & UK that deliver both financial and consumer related goals & objectives. Work closely with U.S. based Global marketing team for the fashion nail and artificial lash categories to ensure strategic brand alignment. Share regional needs with HQ marketing team, based on compe...
Sep. 2021 - Aug. 2022
GSKBrand Activation Manager Oral Health Care in MM and Pharma (Balkans and Kosovo)
Serbia BelgradeContribute to the consumer marketing strategy, owning & executing it for the portfolio of categories. Ensure the growth of brands & categories through effective resource allocation & campaigns amplification as appropriate. Closely cooperate with marketing team in order to ensure flawless execution of the strategy & plans with the ultimate goal of driving penetration and growing market share i...
May. 2015 - Aug. 2021
PhilipsTrade and Shopper Marketing Manager (Serbia, Montenegro)
Serbia BelgradeLead all aspects of shopper projects operations from inception to completion and manage key accounts to optimise financial and strategic growth within retail and business environment. Leading the creation and execution of marketing plan for the categories in selected channels, taking into account channel specifics and tailor made approach in all trade areas (shopper communication, promotions,...