San Salvador · HybridROL GLOBAL: Reporting to the Vice President of Product and Channel Development, I led the channel distribution strategy with the purpose of offering the market a multichannel/omnichannel distribution ecosystem that was efficient and innovative and that satisfies the needs of the different market segments. FUNCTIONS: • Preparation, prioritization, and approval of business cases and investment ...
San Salvador · HybridROL GLOBAL: Reporting to the Vice President of retail banking. I led the definition and implementation of the value proposition for the segment, in order to ensure the goals, profitability and customer experience in the short, medium and long term. FUNCTIONS: • Propose new profitable products and/or services that satisfy the needs of customers in the segment.
• Ensure efficient operation of t...
Oct. 2009 - Aug. 2012
Banco AgricolaSelf-employed and Salvadoreans abroad segment Manager
El Salvador · On-siteROL GLOBAL: Reporting to the Vice President of retail banking. I led the definition and implementation of the value proposition for the segment, in order to ensure the goals, profitability and customer experience in the short, medium and long term ACHIEVEMENTS:
• Increase in remittance payments by 110%
• Loan portfolio growth by 35%
• Increase in value added system (VAS) by 40%