Years of experience: 19
Email Marketing ManagerMarketing Director💸 MarketingCRM managerMarketing Analytics Manager
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Nicole's Career Path
Mar. 2016 -Present
S&P Global Commodity InsightsSenior Manager, Marketing Automation
Houston, Texas Area1. Managing Marketing Automation Processes
- Collaborated with Commercial Operations to enhance the marketing automation platform (Marketo)
- Designed process improvements to advance marketing growth and retention goals
- Stewarded best practices in database utilization and strategy for segmentation and analysis
- Drove briefing efficiencies, cutting time to file by 20% and significantly redu...
Jan. 2013 -Feb. 2016
PlattsProduct Marketing Manager
Worked closely with the power and gas management team, editors, analysts, sales and IT to develop go-to-market strategies, campaigns and value propositions for new products, enhancements to current products, and re-launches, focusing on Coal, LNG, and European Power & Gas products. Managed temporary staff (interns) who were brought on to support these efforts. Developed a system to efficientl...
Jan. 2010 -Dec. 2010
EcohatsBusiness Owner/Partner
Set up and ran the business, developing product strategy and pricing strategy. Worked with local markets to sell the product.