Years of experience: 20
Email Marketing ManagerGrowth Hacker💸 MarketingMarketing DirectorCRM managerCommunications Manager
Trust Score
Highly reliable; strong professional involvement.
Cassie's Career Path
Jun. 2022 -Mar. 2024
OccuspaceSenior Director of Marketing
Los Angeles, California, United StatesInitial team member of the fast-growing occupancy monitoring and data analytics startup. • Spearheaded Account Based Marketing (ABM) and demand generation campaigns resulting delivering 500+ qualified prospect meetings and over 50% of company revenue.
• Conducted customer journey analysis and collaborated with Chief Technology Officer on 2.0 platform and mobile application enhancements and im...
Mar. 2021 -Sep. 2022
OccuspaceHead of Accounts & Communications
Norfolk, Virginia, United States• Established Customer Account Management department in collaboration with Chief Operating Officer.
• Implemented processes that increased customer engagement and secured a 95% retention rate.
• Created 10+ customer case studies and digital content used in demand generation and customer marketing campaigns delivering on average 4:1 ROI.
• Oversee account management team, doubling team size ov...
Sep. 2020 -Present
Surround Strategies & Surround LocalFounder/Principal Consultant
Southern, Virginia, United States · RemoteWe provide demand generation and go-to-market services, in addition to HubSpot CRM operational solutions to established corporations, startups, consumer brands, and SMBs. • Created corporate branding and positioning, sales enablement content for Direct to Consumer (DTC) client.
• Launched e-commerce website for DTC client on Adobe Magento, working with Chief Technology Officer and developers....