Years of experience: 8

Brand AnalyticsGoogle AnalyticsConsumer IndustryProject ManagerUnited StatesMarketing

Trust Score

Exceptionally trusted; proven professional excellence.

80%
Maddie's Career Path
User Acquisition LeadApr. 2022 -
Aug. 2024
BasepawsUser Acquisition Lead
- Drove acquisition strategy across paid social, paid search, and affiliate channels, leveraging creative insights to optimize audience targeting and engagement - Led acquisition go-to-market strategy for a new product launch, integrating creative messaging with performance goals and exceeding ROAS projections - Developed data-driven creative strategies to increase CTR, lower CPC, and reduce ...
Digital Marketing ManagerFeb. 2021 -
Apr. 2022
CurbioDigital Marketing Manager
- Owned strategy for all paid marketing channels, focusing on cross-channel growth marketing - Optimized paid media to align with greater marketing initiatives to create a cohesive customer journey and efficient user acquisition funnel - Collaborated on omni-channel campaigns with organic social, email/SMS, partnerships, communications, and content teams - Directed video production for ads, i...
Senior Digital Marketing ManagerJan. 2021 -
Feb. 2021
Social MethodSenior Digital Marketing Manager
Arlington, Virginia, United States

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