Transform business goals into a communication strategy for the app and a private FMCG label. Make sure that all the external communication contributes to the brand KPI's. Develop creative strategies for 360° campaigns and lead strategically significant projects such as rebranding, redesign, creation of communication platforms.
- Develop and update communication for different business branches strategies accordingly to the research and social and economic agenda
- Сonstantly create storytelling based on the social agenda, competitive analysis in the current period, and brand positioning
- Supervise all the external communication made by the brand
- Find relevant partners for mutually beneficial collaborations and cr...
Russia- Developed communication strategy for 3 business branches (new cars, used cars, after-sales service)
- Annually created more than 30 campaigns for up to $6 million budget
- Created media plans for image and tactical campaigns from micro support in owned media to multimillion federal campaigns
- Developed creatives from communication platforms to specific commercials and banners
- Managed 5 a...