Years of experience: 36

MarketingITDirectorConsultingAuthorEntertainment

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Carlos's Career Path
Head of Educational Content and DistributionJan. 2021 -
Present
PersonioHead of Educational Content and Distribution
Rebuilt the Educational Content program at Personio, on of Europeโ€™s top SaaS start-ups, setting up a two-levels 30 people team of content developers, content strategists, channel managers and comms managers. Re-shaped content operations across six languages to support customer-facing teams by ensuring always updated and accurate content. Defined strategy, process and prioritization principles...
Consumer Audience Marketing Lead - EuropeSep. 2015 -
Sep. 2020
MicrosoftConsumer Audience Marketing Lead - Europe
๐—ฅ๐—ฒ๐—ด๐—ถ๐—ผ๐—ป๐—ฎ๐—น ๐—ต๐—ฒ๐—ฎ๐—ฑ of consumer marketing for Search / Browser products (๐—•๐—ถ๐—ป๐—ด / ๐— ๐—ฆ ๐—˜๐—ฑ๐—ด๐—ฒ) and Loyalty program (๐— ๐—ถ๐—ฐ๐—ฟ๐—ผ๐˜€๐—ผ๐—ณ๐˜ ๐—ฅ๐—ฒ๐˜„๐—ฎ๐—ฟ๐—ฑ๐˜€) in EMEA, with focus on ๐—จ๐—ž, ๐—š๐—ฒ๐—ฟ๐—บ๐—ฎ๐—ป๐˜†, ๐—™๐—ฟ๐—ฎ๐—ป๐—ฐ๐—ฒ, ๐—œ๐˜๐—ฎ๐—น๐˜† ๐—ฎ๐—ป๐—ฑ ๐—ฆ๐—ฝ๐—ฎ๐—ถ๐—ป
Consumer Audience Marketing lead - SpainJan. 2013 -
Sep. 2015
MicrosoftConsumer Audience Marketing lead - Spain
Reporting to EMEA regional structure, Spain marketing director for digital consumer products: Skype, OneDrive, Bing, Cortana, Outlook.com, Microsoft Edge, Internet Explorer and MSN. โ€ข Built from scratch Spainโ€™s online consumer audience flow and led end-to-end online audience marketing. โ€ข Strategic planning, business management and multichannel execution with deep focus on Digital Marketing. โ€ข...

Carlos's Posts

  • How I can help you

    โ€ข Develop marketing strategies for global reach. โ€ข Drive international expansion. โ€ข Identify and address customer pain-points. โ€ข Reduce service costs effectively.

  • People I am looking for

    โ€ข Seeking dynamic, innovative startups looking to optiomse cost-of-service and adption, or in international expansion phase

  • Experience & Cases

    โ€ข Spearheaded customer loyalty program in 11 European markets. โ€ข Led regional marketing for online service in 5 key countries. โ€ข Revamped SaaS Customer Education, boosting adoption.

  • How to contact

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  • About

    1. Content Operations Consulting 2. International Marketing 3. Customer Education and Digital Customer Success 4. Bilingual Public Speaking

  • Cases & Experiences

    1. Content Operations Consulting - AI-Assisted Content Creation - Multimarket/Multilingual Content - Omnichannel Distribution - Content Efficiency Metrics & Impact

  • Work Order

    Bilingual EN-ES public speaking: - As a bilingual (English/Spanish) speaker, I deliver impactful talks on essential topics for todayโ€™s business landscape, including Change Management, Business Transformation, Technology Adoption, International Marketing, and Remote Leadership.

  • How to contact

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