Years of experience: 16

🔥 Startup Founder💸 MarketingExecutive CoachBusiness Owner💼 C-level Executive🗿 HR

Trust Score

Highly reliable; strong professional involvement.

70%
Samantha's Career Path
Head of ReputationOct. 2022 -
May. 2023
GoalcastHead of Reputation
Having led Marketing as well as People & Culture, I contributed to the reputation of the company for years. At the end of 2022 we made it official with the goal of putting Goalcast on the map as an industry leader in media and entertainment. And so, the Head of Reputation was born. This role was co-created for me, allowing to bring my expertise and experience in multiple roles to the forefron...
Head of People and CultureJan. 2021 -
Oct. 2022
GoalcastHead of People and Culture
In true startup fashion, we all wore many hats. When it became clear that the company's biggest bottleneck was our inability to attract top talent, our marketing team became our recruitment team overnight. We didn't think like recruiters, we thought like marketers and did what we knew best: told our story. In doing so, Goalcast was recognized as one of Canada’s fastest growing companies, one ...
Head Of Marketing May. 2020 -
Jan. 2021
GoalcastHead Of Marketing
In this role, my focus was on the continuous development of Goalcast’s compelling brand image and voice. Together, the marketing team was responsible for generating brand awareness, maintaining the company’s relevance, and strengthening our reputation as the world’s leading empowering media company. Our mission was to ensure the Goalcast brand was strong and consistent, that it was communicat...

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