Years of experience: 18

MarketingEmail Marketing Manager💸 MarketingCopywriterProfessor🐦 Design

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Raluca's Career Path
Social Media and Influence for IBM EMEA | ManagerMar. 2024 -
Present
IBMSocial Media and Influence for IBM EMEA | Manager
Bucharest, RomaniaTranslating IBM's brand story across social and owned media channels to build IBM's reputation and drive demand across IBM EMEA. Developing data driven, platform-first strategies to connect with key audiences across a variety of channels is a priority - to drive reach, engagement, advocacy, and demand for IBM products and services. Work closely with teams across Marketing and Communications t...
Executive and IBMer Communications Manager, IBM ConsultingJul. 2019 -
Feb. 2024
IBMExecutive and IBMer Communications Manager, IBM Consulting
Bucharest, RomaniaMy role included the design and coordination of engagement campaigns for IBM employees within the IBM Consulting teams, shaping the latest tech communications campaigns, build executive communication approaches and strategic actions for one of IBM Board Members and shape the employer social advocacy efforts. Actively contribute to build global engagement campaigns across IBM Consulting by wor...
Communications, IBM Consulting  Europe Client Innovation CentersFeb. 2013 -
Jul. 2019
IBMCommunications, IBM Consulting Europe Client Innovation Centers
Bucharest, RomaniaIt was an exciting opportunity to support the network of 20 European services centres with full cycle corporate communication activities from strategy, design, planning and budget to programs milestones coordination and initiatives implementation. I have coordinated the branding strategy, plan and implementation for 9 new services centres in Western Europe, contributed to the design and plan ...