Washington, District of Columbia, United StatesMarketing Strategy and Brand Implementation: Led development and implementation of brand marketing strategies for 12-month Health for Wealth program serving Washington, D.C., Maryland, and Virginia residents. Consumer Research and Campaign Design: Conducted consumer behavior research and analysis, designing campaigns to engage ideal demographics. Campaign Management and Social Media Communica...
Rockville, Maryland, United StatesSummary Reports: Created summary reports of nonprofit proposals for federal agencies, including the Department of Justice. Peer Review and Grant Review: Sat on grant peer review panels with the Office on Violence Against Women, National Institutes of Justice, and other stakeholders to assess proposals and select appropriate candidates. Copy Editing and Compliance Management: Copy-edited 800+ ...
Alexandria, Virginia, United StatesBrand Innovation and Diversity & Inclusion: Created the immensely popular “Black Women in Hollywood” concept to spotlight achievements of black women in cinema. This has become one of Essence’s most influential and recognizable brands. A-list luminaries—such as Oprah Winfrey, Halle Berry, Zendaya, Viola Davis, Whoopi Goldberg, Issa Rae, and Andra Day—have attended the annual luncheon and awar...