AlaffiaSenior Manager, Social Media and Influencers
As the Social Media Manager at Alaffia, I took on the challenge of low engagement caused by the algorithm favoring animal and dog accounts, and resulting in the social pages being 99% driven by paid ads. Recognizing the need for a strategic shift, I retrained the algorithm and devised a comprehensive plan to foster genuine connections with real followers, while reducing reliance on paid ads. ...
Chicago, Illinois, United StatesMy approach focuses on creating impactful strategies and campaigns that resonate with audiences and drive meaningful engagement, ensuring your brand stands out in the competitive digital landscape. In this role I: Advise high-level clientele, including mayors, CEOs, and organizations, on social media growth and strategy Create and implement social media campaigns, driving significant growth a...
Indiana, United StatesGrew Mielle’s TikTok presence 500% in 60 days through content strategy, execution, and copywriting. Built, managed, and grew the brands’ social media accounts through content strategy, execution, and copywriting. Managed digital marketing campaigns for social and increase brand awareness and engagement. Executed digital marketing projects by managing multiple external partners. Analyzed socia...