- Oversee the campaign production processes and support the central marketing teams (Events, Field Marketing, Partner Marketing, Campaign, Digital/Web) in all pipeline generation activities
- Create/Optimize scalable and repeatable operational processes to improve the efficiency of demand generating programs
- Actively create, monitor, analyze and report on campaign performance
- Work closely...
• Implement new technologies and tools in order to enhance our marketing technology stack
• Build infrastructure and assist in the governance of the Marketo & SFDC
• Analyse data and provide recommendations for marketing effectiveness
• Drive the GDPR Compliance Strategy in the marketing team
• Localise and launch global Demand Gen Initiatives • Produce and maintain metrics reports on marketi...
Netherlands• Independently build, test, and launch programs and campaigns in Marketo and ensure the leads flow through to Salesforce.com correctly.
• Operational campaign execution including report building, list uploading, and data management
• Implement, manage, and report on A/B testing
• Troubleshoot and QA campaigns, workflows, data issues and other key marketing ops functions.
• Own data governanc...