• Spearheaded the establishment and management of shopsingletree.com, an e-commerce platform offering a curated selection of clothing, accessories, and lifestyle products, achieving a 50% increase in website traffic within the first year. • Developed and executed strategic marketing campaigns to promote brand awareness and drive customer engagement, resulting in a 40% growth in social media f...
• Developed and managed multiple e-commerce clothing brands, including Rockin Panda Tees, overseeing a portfolio of over 200 unique designs spanning diverse categories such as Inspirational, Faith Based, and Retro Hippie Inspired. • Orchestrated in-house design processes, collaborating with creative teams to conceptualize and create tees tailored to niche markets like Surfing, Gaming, and Asi...
• Conceptualized and launched Whimzy Tees in 2018, specializing in made-to-order clothing inspired by art, fantasy, and global influences, with an emphasis on individualism and self-expression. • Developed special collections based on unique themes, including the Syren collection featuring powerful images of female heroines combined with graffiti/street art, and the Original Vintage collectio...