Amherst, New Hampshire, United States● Worked directly with the VP of Nursing to begin Nursing Division’s separate online platform with a new website design, customer-centric functionality upgrades and established the division’s first social media accounts
● Created Nursing Division-specific branding from scratch, including a new logo, branding colors, font selection, and voice style guide to distinguish from the parent company
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Remote● Worked directly with the CEO/Owner to create a new income stream with a “nerdy news website” in competition with Nerdist.com, Comicbook.com, etc.
● Created branding from scratch, including a new company name, branding colors, font selection, and voice style guide
● Conducted competitor and keyword research and used the CEO’s existing ecommerce website’s Google Analytics to analyze their exi...
Manchester, New Hampshire● Creates and manages all social media content including copy, imagery, topics and schedule for multiple social channels, including Facebook, Instagram, Twitter, Linkedin and Pinterest
● Researches topics related to healthcare, staffing, and healthcare information technology
● Writes all content for the CoreMedical Group website including website copy, monthly blogs, and all rich content piec...