Years of experience: 17

Marketing DirectorMarketing Analytics ManagerCustomer ServiceConsultingSMM ManagerEngagement Manager

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Kelly's Career Path
Lifecycle Marketing ManagerApr. 2021 -
Present
Swann CommunicationsLifecycle Marketing Manager
• Create, test, and deploy ad-hoc and automated campaigns for all parts of the customer lifecycle, including lead acquisition, pre and post-purchase, SAAS and subscription nurture, newsletter and educational, app use, and re-engagement projects. • A/B testing and segmentation strategies to optimize B2C and B2B email campaigns for large, globally diverse email lists. • Created dynamic reports ...
Email & Automation SpecialistApr. 2020 -
Apr. 2021
DiversyFund, Inc.Email & Automation Specialist
San Diego, California, United States*Responsible for the day-to-day management, creation, and execution of automated and ad-hoc email campaigns, focusing on conversion and customer retention. *Track, analyze, and report on KPIs of weekly and monthly email performance and provide recommendations for improvement. *Perform database segmentation and identify targeted audiences with the creation and maintenance of multiple lists. *O...
Email Marketing ManagerMar. 2018 -
Mar. 2020
NTN BuzztimeEmail Marketing Manager
Carlsbad, CAResponsible for the day-to-day management, optimization, and execution of B2B and B2C email campaigns. *Manage email calendar, strategy, segmentation, asset and creative development, QA, post-launch reporting, and presentation of results. *Oversee creation of digital assets by in-house and external teams, ensuring alignment with brand voice, design, and messaging. *Optimize all email programs...

Kelly's Posts

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    About myself

    With over a decade in customer engagement and retention, I've honed my skills in B2C and B2B marketing, particularly email and SMS. I've launched automated journeys for global brands and achieved a 30% click-through rate and 200x ROI in SMS campaigns.

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    Job Description

    Seeking a remote senior lifecycle marketing manager role, ideally in B2C e-commerce. Open to opportunities in tech, B2B, and other sectors where I can leverage my extensive marketing expertise.

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    How to contact

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